What Does a Graphic Designer Do? And How Do I Become One?

 A graphic designer creates visuals for various projects, from websites to print ads and more. In this article, you will learn about skills, salary, requirements, and why you should consider a career in this field in India.

Combining art and technology, graphic designers use various design elements to create distinctive visuals for clients and companies. A graphic designer can work with print or digital media, and they can create their designs by hand or using computer software. Staying on top of cutting-edge technology and design trends makes working in this evolving industry an exciting and challenging career choice.

What does a graphic designer do?

Using various technologies, a graphic designer creates useful, meaningful, and functional visuals. The work depends mainly on a client or company's needs, but general designer responsibilities may include:

• Developing visual assets to support a marketing campaign

• Designing a graphic overlay for social media posts

• Formalising a print ad layout and retouching photos for digital signage 

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Fundamentals of Graphic Design

Graphic Design is all around us! Words and pictures—the building blocks of graphic design—are the elements that carry the majority of the content in both ...

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Average time: 15 hour(s)

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Skills you'll build:

Digital Design, Design Software, Creativity, Photo Editing, Color Theory, Graphic Design, Design Elements And Principles, Typography, Logo Design, Adobe Creative Cloud, Visual Design

What is graphic design?

Graphic design is a form of communication that uses colours, shapes, images, and words to create visual content that surrounds us in many forms—namely, print and digital media. Effective designs communicate information that inspires and informs consumers, making it critical for any business' success.

Graphic designers create images and layouts for some of the following:

• Company brand identity (logos, typography, and colour palettes)

• User interfaces on apps and websites

• Books, magazines, newspapers, and other publications

• Product packaging

• Advertisements and commercials

• Signage for stores, transportation, stadiums, and event spaces

• Video games

Where do graphic designers work?

Graphic designers can work in many settings. You may work in-house at a company or agency or home as a freelancer. Graphic designers often work in:

• Ad agencies

• Web design firms

• Marketing firms

• Print and online publishers

• Online and brick-and-mortar retailers

• Non-profit organisations